Senior Art Director · Associate Creative Director
Decades of design leadership across print, direct mail, digital, and environmental — most notably as the creative force behind Holland America Line's flagship consumer communications.
View Selected Work →Editorial-style magazine produced 2–3 times a year for Holland America Line's repeat guests. Each issue featured destination journalism, full editorial photography spreads, and luxury brand positioning — concepted and art directed from cover through close.
Seasonal catalog showcasing brand features, itineraries, and destination experiences. Designed to convert — balancing aspirational imagery with clear fare information and CTAs.
Trade brochure distributed to travel agents and industry professionals to generate excitement for HAL's newest Pinnacle-class ship. Showcased art, interiors, and inaugural itineraries.
Showcasing Holland America's longest cruises — up to 133 days — with expansive world maps, destination photography, and detailed itinerary grids for multi-segment grand voyages.
Six-panel roll-fold piece highlighting HAL's onboard Music Walk venues. Each panel revealed a different stage — Lincoln Center, Billboard, B.B. King's, Rolling Stone Rock Room, and World Stage.
Oversized gatefold promoting two 2025 Grand Voyage segments, using the expansive format to showcase striking imagery and detailed route maps spanning Antarctica, Europe, and the Pacific.
Self-mailer featuring a die-cut house that popped up on opening, creating a playful and interactive surprise for new residential fiber internet prospects.
Postcard that unfolded to reveal a "Top 10 Reasons to Choose Ziply Fiber" infographic. The concept proved so successful it was repeated across multiple campaign iterations.
Holiday card with interactive die-cut ornaments that revealed a hidden "gift" — plan pricing and special offers — when pulled open. Seasonal charm with a hard sales message inside.
Full donor acquisition package: outer envelope, letter with reply form, and 4-panel brochure. The brochure blended the logo's icon with photography of the communities served across Minnesota.
Full annual report layout and design — including cover, leadership letter, financials with data visualization, program pages, and impact spreads — alongside a complete redesign of the organization's logo to better reflect its mission of acceptance, inclusion, and opportunity.
Multi-frame Facebook carousel ads for Holland America Line's Europe season. Each card balanced destination photography with concise offer copy and consistent brand voice.
Outdoor campaign spanning billboards, transit shelter panels, and bus board wraps — each format with distinct creative and photography, all unified under the "Time of Your Life" campaign tagline for the Alaska cruise season.
I'm a Seattle-based Senior Art Director and Associate Creative Director with a career built on turning complex communications into beautifully clear design. My deepest experience is in travel and hospitality — most notably a long partnership with Holland America Line — where I led creative across their full consumer and trade print portfolio.
I bring the same disciplined thinking to direct mail, digital social, out-of-home, and nonprofit work. Whether the format is a 40-page consumer catalog, a die-cut self-mailer, or an annual report for a community organization, I believe every design decision should earn its place.
I work well independently and alongside creative teams, writers, and brand strategists. I'm equally comfortable leading a project from brief through press check or jumping in as a hands-on collaborator.
Get in Touch →Available for freelance, contract, and full-time opportunities. I'd love to hear what you're working on.
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